Friday, January 20, 2023

Love is Blind: A Review of Veritas Press' A Rhetoric of Love

Introduction 

Rhetoric is an ancient art, with a long and impressive history. Some of the most brilliant minds of any age—Aristotle, Cicero, Augustine—have practiced it and taught it. As classical schools have recovered the lost tools of learning, one of the rustiest has been rhetoric. Various approaches have been proposed to clean off that rust and return it to trusty service. These range from simply shoving the Ad Herrenium under a student’s nose to that put forward by authors Douglas Jones and Michael Collender, in Veritas Press’s A Rhetoric of Love, published in two volumes as the mainstay of a two-year high school course.



Rather than follow the traditional method of using the Greek and Roman pagans, A Rhetoric of Love (hereafter ROL) claims that it follows a distinctively Christian approach to rhetoric: one based on the Bible (and specifically Jesus as presented in the gospels). This allows them to move beyond the taint of power or manipulation, and instead focus on bringing the foundation of all believing activity—love—to bear on communication. It is an intriguing idea, reminiscent of Augustine’s claim that one could learn eloquence by merely studying the Scriptures. A thoroughly effective Christian reworking of classical rhetoric would be something to applaud. But I believe this ROL project, by poorly defining its terms, means, and genre, winds up with several significant issues that quickly bog it down. These issues group nicely under three major headings: first, definitional troubles and an unworkable antithesis between love and power—what we might call paradigm problems—mar the project’s scope and purpose. Second, practical issues would render the text difficult to use in actual high school classrooms. Third, ROL is not a “classical” textbook in most senses of the word, making it a poor choice for the intended audience: classical Christian schools. Though the text is graciously reasoned and wittily written, and has many praiseworthy points, I would not recommend it to any classical school trying to craft a high schooler into a rhetor; its flaws outweigh its foundations.

Paradigm Problems

The first major systemic issue of A Rhetoric of Love lies at its heart: the definition of rhetoric. Rather than rounding up the usual suspects, such as Aristotle’s “available means of persuasion” or Quintilian’s “a good man speaking well” the authors produce the following: “rhetoric is the art of using the best signs to convey a message to shift people's attitudes.” This is well-intentioned; they wish to save rhetoric from being merely the modern province of a skilled debate society…and little else. But the definition given equates to communication simpliciter. Literally any deliberate action taken by a human being can now be considered “rhetoric.” The authors treat this as a modern improvement over the classical versions: “Through the centuries, most definitions of persuasion and rhetoric have limited the tools of persuasion to words. We now realize that many more things can help persuade, so rhetoric must include more kinds of signs than letters alone.” Rather than dealing mostly with public speaking, rhetoric must deal with all purposeful communication and the skills necessary to accomplish it. ROL boldly sets out to cover virtually anything that would make students effective communicators—everything from how to master “small talk” to an entire chapter on how to read facial expressions. Would some high schoolers (particularly the sheltered, shy stereotype) benefit from such a wide-ranging course of instruction? Naturally. But even if this was a feasible scope for a two-year high school course, the fact that this is possible does not make it automatically profitable. And when the scope is yoked to the books’ driving concept, it runs into serious trouble.

Douglas Jones begins by structuring the course around a new insight: there must always be an inverse relationship between “the way of love” and “the way of domination.” In chapter one, he writes that “one [approach] seeks peace, one domination; one wishes for the good of its neighbor, one tries to subjugate her.” He roots this approach in St. Augustine’s City of God vs. City of Man metaphor, then traces it back to Jesus himself. Classical Rome “knew how to weaponize rhetoric for purpose of subjugating the Mediterranean…Jesus contrasts the domineering ethic of Rome with His own way.” Rome waved spears and crucified rebels; Jesus was nailed up for simply loving others, without a thought of force. Put simply, classical rhetoric is rooted in domination, power, and manipulation; its goal is to win at any cost. A Christian, by contrast, must serve in love, rejecting any opportunity to use the weapons of the world. (We might call this the policy of strict pacifism translated into principles of communication.) But framing the discussion this way has a disquieting effect—for this means that classical rhetoric, as practiced for millennia, has been using the tools of the enemy. Christians have wielded power instead of love, and so we have become like our idols: “We flame our opponents in Facebook posts. We talk about taking culture back from the ungodly, especially by political means. We often repay evil for evil by reversing the slogans and memes of our opponents. We return insult for insult…we seem to be far more comfortable with the power rhetoric of Rome.” If Jones’s reading of Scripture and rhetorical dynamics is correct, then many Christians are in serious sin here (though he never explicitly says this). If he has correctly interpreted Scripture and his sources, then we have a lot of work to do, and his book is a crucial first step. But I rather think he has presented us with a false dilemma—and viewing rhetoric through his split-level lens results in a serious distortion of both what Christian love is and how classical rhetoric operates, eventually rendering both incoherent.

Distorting Love

First, we’ll begin with love. ROL defines it as “empathy or indwelling” or “the will and habit of giving oneself to another that life and union may increase.” This means that there is a consistent emphasis throughout the text on dealing with opposition on its own terms, and becoming intimately familiar with those terms. If an audience has a different point of view, the rhetorician must come to understand that view from the inside out before attempting to present his own case, or he is not being “loving.” Of course, a communicator should always know his audience, and the better he knows them the more material he will have for persuasion. But asking him to “indwell” his audience before opposing them seems to be asking too much, for two reasons. First, is this always something a rhetorician should desire? To take an extreme example, how would someone empathize enough with a serial killer to persuade him to turn himself in? Even Jesus—the supposed paragon of this approach—seems to condemn some sins out of hand without a thought for his audience’s viewpoint. To require such complete identification seems to destroy the innocence of doves in the name of being wise as serpents. It may also lead to overly emotional analysis of the problem—how many church fights over the color of the carpet are about listening more to the other guy’s carpet choices? Do we, as finite human beings, even have the innate capacity to know most other humans to this extent?

Second, while this level of audience knowledge may be possible in repeated, one-on-one conversation with an individual, it is impossible to perform when speaking publicly. A speaker can never account for every belief, background, and assumption in an average auditorium—he must simply assume a few factors and forge ahead. Otherwise, he would be paralyzed by the unknown. Individual communication is always more complex—and more potentially costly. If you communicate poorly to your wife, the result may haunt you for years; if you communicate poorly to three teenagers in the twenty-second row, then your speech seems a rousing success. The focus on empathy and love prioritizes the first scenario (personal dialogue) over any others, leading to strategic incoherence in the text.

For example, in ROL we are told confidence in communicating your views is a bad choice rhetorically, since it turns off your audience. That is, until it isn’t (which we learn from Joel Osteen!) since it persuades your audience. Which is it? Again, assuming a universally-true standard of logic or logos is presented as unloving, since “it compels something else to be the case or to happen…in contrast, love extends an invitation, not a compulsion, to believe.” We may not conclude that our opponents are idiots for failing to see the force of our logic, it seems. But in the same chapter, just before, we are told that “if God is love, then the logos is love, if the Logos is love, then the patterns and inferences of love should ultimately become our patterns for right reasoning. All things, even physical laws, are held together by love.” This is a lovely hypothetical syllogism—is it universally true? And if it is, can you (or worse, God) fault a rhetorical opponent for not believing it? Which is it? The authors assume that love mystically solves such trifles.

Second, viewing love and power as necessary opposites creates more problems than it solves. The text follows a very modern and libertarian view of power; defined as “ability to control someone or something.” This is contrasted with persuasion: “a symbolic process in which communicators try to convince other people to change their attitudes or behavior regarding an issue through the transmission of a message, in an atmosphere of free choice.” Note the concluding words: persuasion (or love) occurs in an atmosphere of free choice. Power, by contrast, controls anything from viewpoint to opportunity. If any form of dominance is present, free choice has been destroyed, and with it “loving” persuasion. The classical rhetoricians are accused throughout the text of being hopelessly dominant—they were, after all, the rich, educated, popular, male, and successful residents of a ruling culture that had harshly conquered the others around. This binds them in a set of blinkers, forcing them to focus on all the wrong ways to persuade—manipulation, mocking, clever tricks and lies. Power corrupts, and it has corrupted classical rhetoric nearly absolutely. We should supersede it, say our authors, with a rhetoric of love instead. Volume I opens with the example of Desmond Tutu throwing his body over a mob victim to protect him from violence during the tensions of apartheid in South Africa. It is presented as an example par excellence of the rhetoric of love, not power.  “When made to serve politics or philosophy or a host of other ends, rhetoric becomes a tool of domination.” Tutu, they say, persuaded his audience to take a different path to their mutual goal (justice) by his wordless example.

But are we really to conclude that Desmond Tutu—the highest-ranking black bishop in a violently-segregated country, who had preached a funeral sermon mere minutes ago to the (largely black) crowd he now defied— had no “power”? Had he no political or philosophical end in mind? I doubt the same effect would have been achieved by any random man off the street! Classical rhetoric has a better explanation: his action succeeded due to his prior ethos—and his ethos gave him power to control minds in South Africa.  Cicero noted this effect long before: “It is not every sort of person who is worth listening to…for it is a common belief that the talented, the wealthy, and those whose character has been tested by a long life, are worthy of credence.” The mob obeyed Tutu’s wishes because of who he was, not just how he presented those wishes. No human choice, in other words, is ever completely free of the influence of others; power, in and of itself, cannot be opposed to love. Otherwise no official of any government, from the family to the state, could ever communicate anything righteous or loving, and our only option is a sanguine anarchy of persuasive efforts. “Please pay your taxes—I understand why you might not want to, I really do, but here are some good reasons why you should. Are you persuaded?” pleads the new Christian IRS agent who took this course three years ago. Power cannot be inherently opposed to love—it simply changes love’s scope. A man with more power has the responsibility to love more people, not less (Matt. 25). Jones and Collender are correct when they assert that many powerful people, ancient and modern, abuse others with it. But the solution is not to renounce the power, but to train it. Is that not the whole point of a rhetoric course—to discipline the dangerous power of persuasion?

Distorting the Classics

For all ROL’s emphasis on understanding and indwelling an opponent, its paradigm requires it to give classical authors (as purveyors of power) short shrift. A familiarity with many of the works quoted reveals that the ancients are often misrepresented; the sidebars quoting classical sources are often cherry picked out of context. Consider the frequent claim that classical rhetoric only seeks the good of the speaker via domination. Cicero didn’t think so. “And they should study [rhetoric] more earnestly in order that evil men may not obtain great power to the detriment of good citizens and the common disaster of the community; especially since this is the only thing which has a very close relation to both public and private affairs, this renders life safe, honorable, glorious, and even agreeable.” In other words, rhetoric was the safest route to safeguarding everyone. Of course, this required virtue: “For from eloquence the public things receive many benefits, provided only it is accompanied by wisdom, the guide of all human affairs.” This is true of each facet in life—something a Christian ought to understand before he comes anywhere near a rhetoric text. Virtue does apply to everything you can do, including power over others. ROL seems to assert that love may only work if it is explicitly named. But love is more like salt; its absence is immediately obvious, but it should never be the only ingredient in a dish.

What about the fact that texts like Ad Herrenium recommend manipulating the judge to a favorable verdict? We must recall that all Roman court cases were conducted by citizens, which means you would not go to the effort of prosecuting a case without a pretty high conviction that the accused had actually done something wrong. Presumption of neutrality before impartial judges is a Christian value, and requires a very different court system. To accuse a Roman of “power politics” is to confuse a historical fact with a moral one. What else, exactly, could he have done? Or consider the howler asserting that stasis theory is about finding profitable vs. unprofitable arguments: “Classical stasis theory seems to say that we may argue profitably about anything that can be framed in speeches and arguments. The biblical tradition, in contrast, doesn’t put much hope in the independent competency of words—especially when fallen hearts and minds are involved!” But stasis theory is neither about invention nor speech in a sinful world generally—it is simply a useful method of clarifying the point at issue in a dispute.

Further distortion occurs in discussion of classical arrangement. The traditional placement of refutation later in the speech is seen as too little, too late: “Only in the refutatio do we hear the first loud, clear voices from the other side. What’s more, refutations sometimes dismiss those opposing voices too quickly. Classical arrangement can foster this sort of low-tension approach to a presentation.” Well, maybe it would if you were using classical arrangement to resolve a dispute with your mother about green beans for dinner, and insisted on giving her arguments virtually no air time. But simply because opposing views must occur later does not mean they are not considered earlier. Every classic rhetor shaped his speech from beginning to end with his opponent clearly in mind. Arrangement was not about investigation—that occurred earlier. Yet the authors seem to conclude that a refutatio’s sequence determines its relevance, as it often would in a conversation. Once again, the text places the priority on personal dialogue over public communication. In the classical eras, these were separate arts: dialectic dealt with the intimate exchange of views in pursuit of truth, rhetoric dealt with speaking at large in pursuit of the probable. Our authors refuse to differentiate the two because of their sweeping definition of rhetoric, leading to statements such as, “Socrates saw this pursuit of truth through questioning as the heart of good rhetoric.” The author of the Phaedrus, if listening, might be appalled.

Now, all this confusion stems from a good intention: Christians should think holistically, applying our Christianity to everything we do; since God is love, this includes love. There are objectionable elements in the pagans. This means, as Augustine noted in De Doctrina Christiana, that there are aspects of ancient rhetorical thought that a Christian need not embrace. No one ought to imitate Cicero when he is bragging, just as no one should imitate the Pharisees when they are bragging. However, it is odd that Christians had few to no issues with this system for two millennia, and Veritas Press has suddenly found out that the whole affair is hopelessly compromised. Why not join a better understanding of virtue to the pagan wisdom that exists? Isn’t this the whole point of classical education in the first place?

Practical Issues

But ROL’s issues are not limited to the theoretical; it also has practical troubles that lead me to question its classroom effectiveness. The two chief ones are poor sequencing of topics in the course, and poor layout design. With regard to sequencing, though the first volume begins well (covering the governing paradigm of power vs. love, the need to persuade in general, and the authors’ “perspective triangle” in the first few chapters) it quickly loses any sense of progression after that. Stasis theory, usually a rather advanced technique in rhetoric due to its abstract quality, makes an appearance in chapter five (mostly to be brushed aside as too impersonal and unloving). Types of proof (such as ethos, pathos, logos) make their appearance in the ninth chapter, followed by an all-too-brief mention of the five canons of rhetoric (two pages!) in the tenth. Then there is a break for a long chapter on “finding your artistic voice” (shouldn’t that be either first, or last, depending on how romantic or rationalist one leans?) before we finally find classical arrangement in chapter twelve, which is again discounted as too impersonal. Rather, we should find rhetorical arrangement in the very personal field of…architecture? Chapters 17-21 are a long digression on the scientific method (back to proof) before we reach Aristotle’s three genres of rhetoric in Chapter 23 (again, to discount them as inadequate). How to find and locate the main point of another’s speech is chapter 31 (of 32), and the “true, good, and the beautiful” finally appear two pages from the end—in a textbook devoted to what and how students should love!

Poor layout contributes as well. The chapters are titled with variations of the phrase “Love…” (Serves, Wrestles, is Curious, etc.). By itself, this is merely artistic, but it makes quick navigation to any particular concept difficult. However, when combined with the text’s complete lack of an index, it becomes a teacher’s nightmare—students cannot locate any topic or example on their own without flipping through the entire text! Review is therefore nearly impossible without an accompanying set of notes or handout. On the teaching side, ROL is obviously designed to be used in complete, front-to-back method; woe betide the teacher who tries to jump around the given sequence without an intimate grasp of what is treated where. This may work great for a harried homeschool mother who has little time to do anything other than plod through a text, but the veteran teacher who likes to craft his lessons to match his own views should beware.

The two-volume approach of the course takes both these concerns and exacerbates them. Volume I is overwhelmingly theoretical, as the editors admit in the preface to Volume II: “We developed volume 1 as a first-year text for learning rhetoric. Teaching about rhetoric was to take up about 80% of its content; practicing rhetoric, about 20%. Volume 2 was to be the opposite.” This initial focus on “meta-rhetoric” was probably necessary due to the massive restructuring of the topic the course attempts, but it has a downside. This theory/practice division means that the student is somehow supposed to retain all the structure and theories of year one long enough to really put them to use in year two. In a highly practical skill like rhetoric, this seems seriously problematic. For instance, classical arrangement (covered and discarded in two pages in Vol. I) is built on in Vol. II, without preamble. Even assuming the student somehow held on to his first volume (improbable) he still has no way to locate that passage—the chapter titles are no help, and there is no index. Worse, because of the wide range of the course’s definition of rhetoric, the second volume is almost too practical. For instance, there is an entire lesson (a week’s worth of classes, mind) on how to make small talk; another whole lesson on good standing posture, complete with accompanying exercises! Does a school really wish to spend valuable class time on something a student should have learned long ago, in other contexts?

It does have some excellent points stranded amid the muddle. Volume I’s chapter on story arrangement (“Love Serves”) is easily some of the best work in the course: clear, memorable, and very helpful in a modern world where something is competing for our attention every five minutes. The plethora of examples may find a ready audience in the tech-savvy modern world, since they are overwhelmingly from movies, TV, TED talks, and current popular figures. Printed YouTube links provide students with accessible models and discussion topics. There are enough references to scientific studies (on everything from brain chemistry to how people express emotion to “patterns of life” in common architecture) to make your back molars ache. This emphasis on the current and up-to-date is one of the texts’ strengths, as it dives into showing students how to deal with the world they are immersed in.

Not Classical

But this leads to my last issue with A Rhetoric of Love: it is not classical in its method, content, or desired outcomes. It is published by Veritas Press (one of the juggernauts of Classical Christian Education) which trumpets its dedication to the Trivium all over its website. Since ancient rhetoric is part of that classical trivium, shouldn’t ROL be a proud piece of that tradition? But instead, it is left aside, if not ejected entirely. Nearly every time a part of classical rhetoric comes up (for instance, the five canons, types of proof, arrangement, figures of speech, etc.) the book deems it inadequate or wrongheaded, and proceeds to lay out a totally different system. This fits with both the expanded scope of “rhetoric” and the “power vs. love” dynamic discussed earlier. Classical rhetoric deals with a narrow area of expertise, and is thought to lie on the “power” side of the divide. Such a subject cannot be more than a starting point at best, since it is “inconsistent” with Christian love. Its own editors refer to it as a “yes, but…” version of ancient rhetoric. As noted above, the disagreement portion of the course overwhelms the agreement. I would contend that this is a brand-new system of rhetoric masquerading as rooted in the classics. At best, it is vaguely Augustinian.

The fact that it can be regarded as “classical” at all is probably due to Veritas’s wholesale adoption of Dorothy Sayer’s “The Lost Tools of Learning” model, where rhetoric is a “stage” that “concerns how the students present what they have learned.” This nicely covers both the expansion of the subject to mean “communication in general” and its ability to avoid the classics while retaining the label. If classical is an approach, and not any specific material, then Doug Jones may revise it as much as he wishes—what is between the covers is immaterial, so long as it works.

And what is between the covers is not classical in content. The ultimate clincher of any theory or idea is an appeal to the fundamental dogmatic of modern society—the scientific method. Over and over, our science is the final court of appeal. “Aristotle’s definition of rhetoric is helpful in many respects, but it overlooks key concerns in critical thinking and science that we’ll be paying attention to in this book” runs a representative sentence. Here’s another: “Aristotle taught that words point to mental experience. Brain science shows us how Plato and Aristotle are mistaken.” If science doesn’t back it up, it doesn’t count. If science does back it up, we can spend an entire lesson noting fifteen universal “Patterns of Life” from architecture to apply to communication! Has no one in the past managed to discover anything about humanity? If they did, students won’t hear it; since, as noted earlier, ROL doesn’t let the ancients speak for themselves. Despite modern examples drawn from movies or the news going on for pages at a time, the longest excerpt from the classics is just under a page in length, with virtually no supporting context. A student who had never read the classics could be readily forgiven for thinking them abstruse, evil, and useless after using this text; the various sidebars of quotes are rarely relevant to the current lesson and often superficial. Far more time is spent discussing memes. “If we don’t engage these new media, we will be crippling our young adults,” claim the creators. But do modern students really need so much training in how to use modern tools? Should they not rather be exercised where they are weakest? Do you really want to present a church that has parishioners make vows while throwing bits of dynamite in a jet-fueled fire as the ultimate example of effective logos in rhetoric? That seems to be prioritizing sound over substance.

Last, it is not classical in desired outcomes. Martin Detweiler, president of Veritas, notes in the Foreword to Volume I that:

“Rhetoric, what may be the model’s pinnacle discipline, has not been taught the way it should…until now, most Christian rhetoric curricula have merely applied Aristotle to Christian contexts. This sort of ‘pillaging of the Egyptians’ has its places and times. Today’s rhetoric needs are not one of them. Now is the time for a clear distinction. Jones reframes Augustine’s two cities. He sees them as two different rhetorics—one of domination, one of love. This text will train our children in classical rhetoric, but it will do more. It will give them the tools and insights needed to be rhetoricians who love and serve both God and neighbor.”

 

Notice the clear differentiation of the 21st century from what came before. That use of dominant structures might have worked for the Roman Catholics, or the McCarthy Era. But now—we need Jesus (and Doug Jones) instead. We do not dare let students near the words and works that shaped Augustine, Boethius, Calvin, Milton, or Jefferson. They might be contaminated by the focus on domination. In our modern, gloriously scientific world, we need different principles for different times! But this is a rejection of one of the basic foundations of classical education: the key is to teach a student to think, using subjects and material that has stood the test of time. Here is Sayers, whose insight Veritas professes to put into practice: “We often succeed in teaching our pupils ‘subjects,’ we fail lamentably on the whole in teaching them how to think: they learn everything, except the art of learning.” If you cannot trust a student to separate a little chaff from the wheat—to avoid the temptation to use their newfound power for evil—then you’ve missed the whole point of a classical education. Veritas would do well to remember its first love.

For love is love, and power is power,
 and ne'er the twain shall meet...
Is ROL a total waste of time? No. It is good for a teacher to have his perspective challenged occasionally, and while it may not be an answer to the ultimate rhetoric textbook, it might possibly be a further step on the journey. A few of the chapters, and some of the exercises on others, were actually very helpful for certain aspects of the discipline. As a reference book on a veteran teacher’s shelf, it might do good service. As the key work in a classical school’s capstone course, it is a muddled failure. Jones and Collender’s deep suspicion of the ancients leaves them unable to either appreciate or apply their insights. In trying to build a new, definitive textbook, they have missed many of the classic foundations—careful definition, limited scope, orderly arrangement, a wide use of proofs, the necessity of constant practice, and others. Most of all, the false dichotomy they erect between love and power means that their work spends much of its time blindly leading the blind; much of the Christian tradition (where power is not seen as an evil) will never appreciate what glimpses of good sneak through. In their great fear of domination, they have rushed to anarchy; in their great zeal for love, they overshot wisdom. A student who has been truly raised in faith, trained in righteousness, and harnessed in the armor of God has little to fear from the excesses and omissions of a classic rhetoric course. But if your school has managed to educate a Christian high-school student who thinks that because Cicero bragged that he should, or that Aristotle’s topics should be used to excuse the crucifixion of Christ, or is seduced by the lure of doing nothing but mocking an opponent, then perhaps A Rhetoric of Love is exactly the course you need.


A Note for Starving Academics: this post was originally a graduate-level paper, and was luxuriously footnoted. Since footnotes on a blog seem pretentious, I have deleted them. However, if the original would be helpful to you, feel free to ask me.